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The Problem

This project had a few initial hurdles, starting with unclear client documentation that needed clarification. I also took on content writing to make sure the information connected well with the audience. Since GeorgiaCaring.com primarily serves older adults or people aged 35+ looking for senior care, I did extensive research on senior living options. Unlike a typical website, this project required special attention to easy navigation and accessibility to ensure it met the unique needs of this audience.

What I Did

As client didn't want design system, i did the full project by following style guide and branding.

- Content Creation
- Competitive Analysis
- User Journey Mapping
- Brainstorming Sessions
- Moodboard Create
- Wireframing & Style Guide
- High-Fidelity Design & Prototype

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